Table 4

Pitt County RDD respondents’ likelihood of shopping at farmers’ markets given five scenarios and barriers to fruit and vegetable consumption
Scenario: “How likely would you be to shop at farmers’ markets if…” Frequency of “more likely” Weighted %, SE of % Frequency of “much more likely” Weighted %, SE of %
there were public transportation to the market 20 13.9, 4.6 19 15.0, 5.0
more nutrition education activities were at the market 45 42.6, 7.0 13 8.6, 3.6
there were more promotion of the market 46 46.6, 7.0 19 19.2, 5.9
there were more parking at the market 33 23.4, 5.4 11 10.6, 4.8
there were more vendors at the market 49 50.2, 7.1 18 15.3, 5.0
I don’t eat fruits and vegetables because… Frequency of “agree” Weighted %, SE of % Frequency of “strongly agree” Weighted %, SE of %
they cost too much 27 17.7, 4.7 10 16.9, 6.0
they often spoil before I eat them 40 36.0, 6.8 12 16.8, 5.6
they take too much time to prepare 9 7.0, 3.2 1 0.5, 0.5
they are not filling enough 19 22.5, 6.4 2 4.8, 3.4
my family doesn’t like them 16 14.5, 4.8 1 2.4, 2.4
the restaurants I go to don’t serve fruits 26 30.6, 6.8 3 5.8, 3.8
the restaurants I go to don’t serve vegetables 9 9.4, 4.0 0 0
I have trouble digesting them 9 4.3, 1.4 0 0
I don’t know how to choose fresh fruits and vegetables 9 12.7, 5.2 0 0
I don’t think of fruits and vegetables when looking for something to eat 16 15.4, 5.2 2 5.0, 3.5
they are too messy 4 2.1, 1.1 0 0

Jilcott Pitts et al.

Jilcott Pitts et al. Nutrition Journal 2014 13:1   doi:10.1186/1475-2891-13-1

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